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AG EXT 554 AGRICULTURAL JOURNALISM                                                                                 (3L+1P) III

Objective
  This course is intended to expose the students to journalism, concept, history, relevance of journalism in disseminating farm information to the stakeholders. Basic skills required for writing news and feature articles and finding out the readability of such articles, editing, layout, designing and printing are covered in the course. The students can also learn the process of creating TV and radio programmes.

Theory

UNIT I
  Journalism – Concept, Theories scope; Agricultural Journalism as means of mass communication, Its form and role in rural development Opportunities, strengths and limitations; Farm Journalism – meaning and development in farm journalism in India, Problems with farm journalism,

UNIT II
  Basics of Writing – News stories, feature articles, magazine articles, farm bulletins and folders; Techniques of collection of materials for news story and feature articles, Success stories, writing style of success stories, Techniques of collecting material for news stories and feature articles, Art of clear writing: Readability and comprehension testing procedures;

UNIT III
  Photo Journalism; communicating with pictures; Radio and TV journalism: Techniques of writing scripts for radio and TV; Agricultural advertisements: Dynamics, types, storyboard, designing aids, Promoting agricultural products in rural areas; Fundamentals of layout and design; Research in agricultural journalism and applications, Printing methods & processes of printing different extension publications, budgeting for printing jobs. Techniques in book publishing, Techniques of editing and proof reading; Interface with editors of journals and magazines

Practicals
  Processes of printing extension literature, News collection & Interview, Writing for farm magazines & folders, Designing cover page of magazines and folders, Visits to printing press.

Suggested Readings