DESCRIPTION OF COURSES

Close

AG EXT 605 DEVELOPMENT COMMUNICATION                                                                                 (2L+1P) I

Objective
  This course is intended to give the students an exposure to the concept of development communication and related issues like skills pertaining process of agricultural development, communication media and communication technology and networking mechanisms among various development agencies both at operational level and field level.

UNIT I
  Concept and components of development; Theories of development and development communication; Approaches and development of communication media for development communication; Conceptual differences/similarities between development communication and development support communication;

UNIT II
  Development communicators: characteristics and role demands; Process skills pertaining to process of agricultural development of communication media and technology; Networking mechanisms among various development agencies both at operational level and field level; Experiences generated from application of media for promoting development: case studies; participatory approach to integrated media development in extension and development projects

UNIT III
  Developing information support for development communication projects; formulating and conducting development communication projects in India; Conventional mass media and traditional media used in development communication; Determinants of communication effectiveness of development projects. Critical evaluation of communication media and technology in development communication;

Practicals
  Developing agricultural communication projects; Visits to mass media organizations engaged in development communication;  Fo r mulating communication plans and strateg y; Cost benefit analysis of media use in development.

Suggested Readings