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SST 514 SEED MARKETING AND MANAGEMENT                                                                               (2L +1P) II

Objective
To apprise students about the seed supply system, concepts and principles of effective marketing of seed and strengths and weaknesses of the seed sector.

Theory

UNIT I
Importance and promotion of quality seed, formal and informal seed supply systems. Basic concepts of marketing with special reference to seed; importance and scope of seed industry in India, major constraints/problems in seed industry/seed sector role of seed association / federation in seed trade.

UNIT II
Demand and supply of seed; Role of seed replacement rate (SRR), seed multiplication ratio (SMR), cost of production and returns; determining seed needs; seed pricing and price policy, seed processing and / packaging, demand forecasting.

UNIT III
Seed marketing intelligence and product mix, sales promotion, distribution channels, marketing costs and margins.

UNIT IV
Salient features of national seed policies, role of various sectors/agencies in efficient seed marketing, quality control and assurance programme. Responsibilities of seed companies and dealers under Seed Act, EXIM policies for seed trade etc.

Practicals
Statutory requirements in seed business including R&D, estimation of cost of seed production, marketing costs and margins of seeds of different crops, case studies to compare public & private sectors in different conditions, impact analysis., seed pricing, cost benefit ratio, economic feasibility of seed industry etc.

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